Warby Parker’s Educational Campaign on Safe Solar Eclipse Observation
In August 2017, as people across North America were gearing up to witness the much-anticipated total solar eclipse, Warby Parker, the American online retailer of prescription glasses and sunglasses, undertook an initiative to promote safe eclipse-viewing practices by distributing special eclipse glasses. While not immediately connected to their primary line of business selling fashionable eyewear, the initiative signified how brands can engage with astronomical events to promote science education awareness and contribute to public safety.
Overview of Warby Parker’s Eclipse Glasses Initiative
Warby Parker took part in a widespread public campaign to ensure people had the correct information and tools to safely view the eclipse. The company distributed free solar eclipse glasses at their retail stores across the United States. Their glasses were designed to filter out harmful sun rays, allowing individuals to look directly at the eclipse without risking eye damage. The glasses distributed by Warby Parker met the international safety standards necessary for direct observation of the sun, specifically certified as ISO 12312-2 compliant.
Addressing Public Safety Concerns and Educational Outreach
During a solar eclipse, looking directly at the sun without proper protection can lead to serious eye damage or blindness. This risk prompted various organizations, including Warby Parker, to participate in educational outreach about eye safety. The distribution of eclipse glasses was a preventative measure that also served as an opportunity for Warby Parker to arm visitors with knowledge about solar eclipses and the workings of protective eyewear in such events. Educational materials often accompanied the glasses, covering how solar filters work and why direct sunlight is dangerous to the eyes.
Impact on Brand Engagement and Corporate Responsibility
Warby Parker’s involvement in this astronomical event went beyond corporate social responsibility; it also provided an engaging way for the brand to connect with both existing customers and potential new ones. Their campaign dovetailed nicely with their vision (no pun intended) of public service — founding a company on principles that include giving back through programs like “Buy a Pair, Give a Pair,” which donates eyewear for each pair sold.
The promotion also highlighted how companies could leverage timely events for positive brand experiences and engagement. By prioritizing safety and education in this initiative, Warby Parker reinforced its reputation as a company that cares about its consumers’ well-being.
Notes
Image Description
An individual stands holding a pair of Warby Parker’s curvature-framed eclipse glasses up to their eyes, ready to watch the solar eclipse safely. The design clearly indicates these are not ordinary sunglasses, with special lenses meant for observing celestial events safely. In the background is a partial view of the sun demonstrating various stages of the eclipse, showing small bites taken out by the encroaching moon’s shadow across its face, depicting a what might be a sequence of events during such an astronomical event.