Broad - The Broad: A Contemporary Art Showcase in Los Angeles - 19/Feb/2024

Broad – The Broad: A Contemporary Art Showcase in Los Angeles – 19/Feb/2024

The Broad: A Contemporary Art Showcase in Los Angeles

Los Angeles is home to a spectrum of renowned cultural institutions, and among the latest to join this illustrious group is The Broad, a contemporary art museum that has quickly become an architectural icon and a must-visit destination for art aficionados and tourists alike. Situated in downtown Los Angeles, The Broad houses an expansive collection of postwar and contemporary art, featuring works from some of the most prominent artists of the last six decades.

Architecture and Design: Building an Artistic Landmark

Renowned Architecture

The Broad museum was designed by the architectural firm Diller Scofidio + Renfro in collaboration with Gensler and is noted for its innovative “veil-and-vault” concept. The building’s unique design, which features a porous, honeycomb-like exterior known as the “veil,” allows for natural daylight to filter through to the gallery spaces inside while also serving as a striking urban feature.

Interior Elegance and Functionality

Inside, the layout prioritizes both aesthetic appeal and functionality. The museum boasts two floors of gallery space to display The Broad’s impressive collection. Unlike many traditional museums, there are no columns obstructing views inside the spacious galleries; this allows for flexibility in configuring exhibits and uninterrupted sightlines for visitors.

Accessibility and Visitor Experience

The Broad offers free general admission to its permanent collection galleries, a move that reflects founders Eli and Edythe Broad’s commitment to increasing access to contemporary art. The museum does offer paid admission for special temporary exhibitions. Advanced reservations are available online, which are highly recommended due to the popularity of the museum.

The Collection: A Robust Array of Postwar and Contemporary Art

Diverse Spectrum of Artworks

The Broad’s holdings are built on Eli and Edythe Broad’s extensive private collection of contemporary art, which is among the most prominent collections worldwide. This collection includes more than 2,000 pieces by over 200 artists.

Capturing Major Art Movements

Visitors can see important works from diverse movements such as pop art, abstract expressionism, and minimalism. Exhibitions have included masterpieces by artists such as Jeff Koons, Andy Warhol, Roy Lichtenstein, Cindy Sherman, Jean-Michel Basquiat, and many others.

Notable Installations and Featured Artists

One of the highlights at The Broad is Yayoi Kusama’s Infinity Mirrored Room—The Souls of Millions of Light Years Away—a captivating installation that invites visitors to step into an illusion of infinite space. This particular work has received widespread social media attention and has contributed to building a younger demographic of museum-goers.

Educational Programs and Public Engagement

The Broad furthers its mission with a variety of public programs aimed at engaging diverse audiences. These programs range from lectures, workshops, musical performances, and film screenings to family weekends and educational initiatives designed for local students. In doing so, The Broad serves as both an artistic hub for contemporary creation and a communal space for dialogue and learning.


  • The Broad opened to the public on September 20, 2015.
  • Founders Eli and Edythe Broad accumulated their collection over five decades.
  • Apart from its permanent collection, The Broad also facilitates loans of its artworks to other institutions.
  • Located next door to another architectural wonder, the Walt Disney Concert Hall designed by Frank Gehry, The Broad has contributed to a cultural renaissance in downtown Los Angeles.
  • Since its opening, The Broad has welcomed millions of visitors through its distinctive “veil” entrance.
  • Image Description: The image shows The Broad museum’s striking facade in downtown Los Angeles with people walking about in its vicinity reflecting city life activity. Natural daylight creates patterns through the honeycomb-like structure of its design while showcasing the museum as a beacon for contemporary art against an urban landscape backdrop.